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Finding Motivated Sellers: Luck or Hard Work?

Finding Motivated Sellers: Luck or Hard Work?

Did you just hear about the investor in your local RE club that closed on a deal netting them $15,000 and they didn't even have to lay a hand on the property? Or what about the person that just bought that rental house on the same block for 30-50% less that what you paid for yours? Are you at the point of scratching your head and thinking they're just lucky? Or probably that's all they do and just don't have a life outside of real estate....right?

Somewhere in between total luck and absolute sell-out hours chasing deals is where you should be in finding truly motivated sellers, or rather having them finding you. It's a weird coincidence that the smarter I work, the luckier I get finding great deals. Did you catch that? It's not always about how many hours you put into real estate and how hard you work at your marketing program that produces the best results which is finding great deals that puts money in your pocket and that's what real estate investing is all about.

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Direct Mailing Principles For Real Estate

Direct Mailing Principles For Real Estate

Scenario: You get that first magical list that you anticipate as being the answer to finding truly motivated sellers. It doesn't even dawn on you the hours you spend typing up the letters because you're so focused on all the great deals to be made. It seems like the letters are just burning a hole in your hand by the time you get the stamps on them and to the post office. Next week rolls around and your hopes were just about dashed by the time got that first call from a seller who received one of your letters. Now we're talking! It becomes obvious shortly into the conversation they're just "fishing" around and trying to find just how much you would pay for their property and no they are not in any hurry to sell. What happened? Why didn't you get more calls from truly motivated sellers? Everything you heard about direct mail in real estate was that this is the way to go in having a system set up for motivated sellers to find you.

The "Real World"

After you've read the above scenario know just two things right now: Many new investors using direct mail without guidance sometimes experience these types of results and get discouraged from using direct mail again. These individuals will tell you, "oh, I tried mailing out letters and postcards once but I didn't get many (or any) deals".

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Furniture Buying Tips

Furniture Buying Tips

When you buy furniture, ultimately it will be the quality that will determine how long the piece will last and how much it will retain its original appearance. Furthermore, the quality will determine how the comfort and satisfaction the piece gives to those that use it each day. Picture this scenario, you find a lovely piece of furniture on the internet that your wife just adores, it has pretty little flowers on it and the color fits perfectly with your room, do you go ahead and buy it because it looks pretty and the color fits? A word of caution – don’t do it!

There are certain steps that need to be covered before buying furniture to determine its quality. Always check on the frame first, is it kiln-dried? How are the joints constructed, are they glued or screwed and corner-blocked? Is it constructed with plywood to add strength? Next you should be thinking about the seating support, does it use an 8-way hand tied spring system to ensure durability and life? If not, find out the alternatives. Finally, always keep in mind the filling of the piece you are buying.

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Internet Marketing Methods

Internet Marketing Methods

Internet is booming day by day and the volume of online market is also growing rapidly. The smart phones and portable devices have helped quick inundation of shopping through internet.

There are many methods of internet marketing. Following are some popular methods of online advertising:

Email marketing: This early form of e-marketing is still popular and effective.Pay-per-click: It’s a very effective method but sometimes so costly. You pay only when a visitor click on your ad to reach your website. So getting visitors is guaranteed as per your expenditure. Click fraud is a big problem in this model.Affiliate marketing: Hire some affiliates directly or through a affiliate website. So you pay your affiliates only when they can brings you a sale or a qualified lead.Search Engine Optimization (SEO): Get first page ranking for some of your target keywords and get visitors for free. If ranking can be achieved then this produces the best results although achieving 1st page ranking is uncertain and ranking can be lost anytime.Social Media Marketing (SMM): Be engaged on popular social networking sites and make your audience involved discussing about your brand. Facebook fan page is the best example of SMM.Classified advertising: Post ads regularly on online classified websites on your target locations. These classified sites are normally free. This is a good option for any start-up with a small budget.Content advertising: Distributing good quality contents through different channels on regular basis is known as content advertising. Press release distribution, article submission, blog posting, forum posting etc consist content marketing.Pay per View: In this case you pay for each display of your banner or text on your target websites.
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